Quick and Nimble:
Lessons from Leading CEOs on How to Create a Culture of Innovation
By Adam Bryant
Henry Holt & Co., 264 pages
While writing
the series Greetings from Startup Land, I noticed this new book by Adam Bryant,
the Corner Office columnist at the New York Times,
titled Quick and Nimble. So, as a bonus extra to the Startup Land
series, here’s a nimble version of the Ad
Majorem Book Review. (Slightly less
nimble book reviews here, here and here.)
Bryant starts on
the premise that big companies can learn from startups how to be quick and
nimble. A competing theme is that
companies in general can learn from so-called innovative companies how to be
more innovative. The book doesn’t really
deliver on either of these promises.
Instead, it’s a collection of Things Big Company CEOs Have Learned. Which probably makes sense, because the
source material is Bryant’s weekly profiles of Big Company CEOs Who Have
Learned Things.
In fairness, much
of what emerges from these interviews is a response to the generally
bureaucratic nature of big companies in an era when technology has made
interpersonal communication much more instantaneous. In other words, communication has been
democratized and corporations are still catching up.
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