17 May 2010

Draftfcb's global managers' meeting

MIAMI – Draftfcb’s top executives from around the world are gathered here for a global managers’ meeting. The event began with an informal dinner tonight and continues with presentations and meetings tomorrow.

Given my work with global accounts, these are great-to-see-you-again, how’s-business-in-your-country, abrazos fuertes kind of affairs. It’s a blessing to have friends from many countries and the chance to catch up with them.

At the same time, there are new relationships and new business topics. This evening I got acquainted with some newer leaders from around the network. There was also the opportunity to connect two people who can now collaborate across agency subsidiaries.

“Ideas” will be a consistent theme over the next few days. Reading the ad industry blogosphere, you can see a lot about how “Ideas” are a common language across disciplines, as in: “A good idea transcends a TV storyboard and should work in other channels as well.”

True enough. Increasingly, though, we’ll also see “Ideas” as a common language across borders, as in: “A good idea transcends language and should work in many countries as well.” The close working relationships among my global colleagues makes this possible.

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