21 May 2010

Super Delicious Ingredient Force

One of the conundrums of our business is whether advertising influences the culture, or the other way around.

It's both. We need to be really careful what we do, particularly when it comes to diversity, because it sets an example.

Some colleagues just launched a new program for Taco Bell that features a very, uh, diverse cast of characters, and it shows what happens when the culture influences advertising.

I'm talking about the Super Delicious Ingredient Force, which borrows heavily from the Filmation cartoons of the 1970s (see examples here and here).

Watch it yourself and enjoy.

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