16 November 2009

TV + IMC = Marketplace Success

The above headline may be kind of a "duh" for most of you, but parts of the blogosphere seem to regard TV and IMC as completely incompatible, where TV is ancient history and IMC is the path to a glorious, channel-neutral future. (Read: "TV is dead.")

This project also entailed a cross-agency IMC effort that any marketer would envy. TV was merely part of the glorious, channel-neutral plan.

Congratulations to the entire team at SCJ and all of their agencies.

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