18 November 2020

What is Ad Majorem?

Thank you for visiting my blog, Ad Majorem.  When it started in the late 2000s, it was a view on modern marketing from within a large advertising agency.  Now it’s a view on modern marketing from the perspective of a CMO.

The title, Ad Majorem, is part of a familiar Latin phrase and loosely translates to English as “to the greater.”  As in, there is always an opportunity for better marketing: stronger consumer insights, more powerful ideas, channel-neutral marketing plans, and accountability so we know what sells and what doesn’t.


There’s also always an opportunity for better marketing people.  It’s important to me that team members keep learning as they go, staying curious and maintaining a perspective of continuous improvement.  We’re happier when we’re learning and growing, so that will continue to be a theme here.

The “ad” in Ad Majorem means all marketing communications, from social media to direct mail to Internet gaming to television commercials. To most consumer audiences all of these are advertising. My 
professional experience

in these channels provides a perspective that is part specialist, part generalist.

A lot has changed since 2009, not all of it “to the greater.”  We’re at a very inauspicious moment, with uncertainty, threats, deepfakes and divisions.  This blog has always avoided politics, and will continue to avoid politics, because there are too many wannabe pundits in marketing and advertising already.

That said, there’s always hope for the future, so the tone here will be hopeful as well as honest.  Don’t come here for dirt, fear or loathing. The closest I’ll come to that is self-criticism of the marketing business. Occasionally I’ll stray into a review of a campaign but only in service of a larger point.

Please comment. Otherwise this wouldn’t be an honest look at an industry where communication with consumers should be two-way, not just one-way.

One thing hasn’t changed since I started this blog.  Ad Majorem’s reason for being is to keep myself honest on embracing the challenges and changes of modern marketing. My hope is that you, too, will derive some professional growth from it.

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