03 January 2011

Vox Populi

Here are the most-read posts on Ad Majorem, subject by subject:

Channel-neutral planning
1. None of us are “media agnostic”
2. Are you a Specialist or a Generalist?
3. Can One Agency Really Do It All for a Client?

1. Online Media is a process, not an event
2. Who “owns” Mobile?
3. Hyper Island: Burn the Ships

1. Reducing Assortment II
2. Reducing Assortment
3. “The changing media landscape” …of Retail

1. iPad’s :30 in Oscars was not its first ad
2. The basis of all great advertising
3. TV is dead – long live TV

1. Should ad agencies and media agencies re-bundle?
2. The History of the Ad Agency Business – in one easy power point slide!*
3. What does the future look like?

Results and Accountability
1. “Oh – were we supposed to prove the results of what we did?”
2. “I don’t know which half of my ad budget I’m wasting – and I don’t WANT to know!”
3. How to know “which half of my advertising budget is wasted”

1. Global assignments are complex, so keep ‘em simple
2. Canada and its consumers
3. Why Global Brands matter

Professional Development
1. 3 keys to (continued) survival in 2010
2. 3 keys to job survival for 2011
3. Why Diversity is important in Marketing, and how you can help achieve it in the workplace

Bubbling Under: 3 posts that didn’t make the lists above
1. 3 reasons you should care about Shopper Marketing
2. Hyper Island II: The Network
3. Have you allowed raisinets in your brand’s portfolio?

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