The recent "Your Mom Hates This" campaign for EA's Dead Space 2 (TV spot here, website here, photo at right) is driving some buzz ahead of the video game's release date next week.
It reminded me a little of the campaign 20 years ago from Wrigley's Amurol division for Bubble Tape. You can see two of the spots on YouTube, here and here.
All of us can appreciate that parent-child relationships range from respect to rebellion. When respect is the norm, there is harmony; when rebellion is the norm, there is trouble.
Does this campaign push rebellion? I'll let you be the judge. If you are interested in thinking about it a little more, read this unexpected commentary from a game reviewer who's also a mom. She liked Dead Space 2, but she didn't like stereotypes.