19 August 2010

A Note to Readers

Two recent posts on Ad Majorem strayed a bit from our usual subject matter -- the changes and challenges of modern marketing -- into more general territory about Internet regulation.

To be sure, Internet regulation intersects with modern marketing. The Internet governs many aspects of 21st Century life, including marketing, and regulation has been discussed here before.

Still, this blog doesn't take sides politically. On the subject of Net Neutrality, for example, I invited a collaborative discussion which turned into a small political kerfuffle.

A bit of Internet research showed me that Net Neutrality has become a partisan issue of our times: Red vs. Blue, MoveOn.org vs. Tea Party, Newt Gingrich vs. Al Franken.

A related finding was that in place of thorough, inductive discussion there is a lot of back-and-forth argument and even name-calling. I'll stay out of that debate until it calms down.

The question I'd like to ask you, dear reader, is: Any advice? Anything you want to see addressed on this blog? Is there a subject you want me to drop? I'd love to have your opinion.

Thanks very much.


  1. Please don't shy away from the Big Issues (net neutrality, privacy, etc.). Dialogue on these items impacts marketing.

    Specific to marketing, would be good to see discussion and consideration for the evolution of social media channels in relation to scaling and volume. For marketing, the cost of 1-to-1 programs (or hiring a small team) is too high. We don't answer phones anymore, what makes us think we can afford to respond to tweets and wall posts directly?

    Where's the automation come in? How can it actually create a better experience for our customers and reduce costs?

  2. Thanks for the encouraging words. I'm not sure if I was shying away or just waiting for a reasonable debate. If you watch a Twitter feed on Net Neutrality it's not very illuminating, even when you consider the 140-character limit.

    The SoMe and scale question -- are you asking about how expensive it is to keep up with consumer dialogue when your company or your client starts a Twitter feed or a Facebook page?