tag:blogger.com,1999:blog-7288950850564395895.post7496613414685542259..comments2021-08-06T17:36:53.143-05:00Comments on Ad Majorem: A Note to ReadersSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7288950850564395895.post-46570028694271233382010-08-20T14:23:29.062-05:002010-08-20T14:23:29.062-05:00Thanks for the encouraging words. I'm not sur...Thanks for the encouraging words. I'm not sure if I was shying away or just waiting for a reasonable debate. If you watch a Twitter feed on Net Neutrality it's not very illuminating, even when you consider the 140-character limit.<br /><br />The SoMe and scale question -- are you asking about how expensive it is to keep up with consumer dialogue when your company or your client starts a Twitter feed or a Facebook page?Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-64516052302091001832010-08-20T11:12:28.403-05:002010-08-20T11:12:28.403-05:00Please don't shy away from the Big Issues (net...Please don't shy away from the Big Issues (net neutrality, privacy, etc.). Dialogue on these items impacts marketing.<br /><br />Specific to marketing, would be good to see discussion and consideration for the evolution of social media channels in relation to scaling and volume. For marketing, the cost of 1-to-1 programs (or hiring a small team) is too high. We don't answer phones anymore, what makes us think we can afford to respond to tweets and wall posts directly?<br /><br />Where's the automation come in? How can it actually create a better experience for our customers and reduce costs?Anonymousnoreply@blogger.com