Yesterday's post suggested that "Who owns Mobile?" is the wrong question for turf-conscious agency people. It's better to focus on learning about Mobile, because clients will ask "Who knows Mobile?" Who can give me a business solution?
In the other words, learn the territory instead of trying to grab it.
By the way -- it's a global territory.
A colleague used to joke that any self-proclaimed mobile expert was required to say, at least once a day in a meeting, "The U.S. mobile market is in the Stone Age compared to what they have in Hong Kong."
It's no joke. Mobile has evolved in different ways and to different degrees all over the world. Many Africans depend on mobile services to do their banking. Britons driving into London can pay the commuting tax on their mobile phones.
It's 4G, comrade
The Economist reports this week that Yota, a Russian start up, has laid 3,000 km of its own fiber-optic lines to start a 4G network. Yes, 4G is coming (see the chart above).
You may also want to read this Economist article about the mobile market in South-East Asia.
Learn the territory
Yesterday's post advised: learn the territory. Today's corollary lesson is: learn the global territory. That way when clients ask "Who knows Mobile?" you can answer them with confidence.