![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw1zCf5Qogy_EhJSXX5108o8wLuwEBSiGBeSQnQUukpXZEJckjWiuGcN5rH7jC-IEyihcflxWphyphenhyphenpk4Fg_DA55ExKkHmc3ekOemd92Nx_4l0hVR4axnh9u_5wRwWp8pZ3WG0ei6iB5Xm1W/s200/Comscore+Logo.jpg)
Last month we posted about comScore acquiring ARS, the iconic TV copy test company.
Last week comScore hired former Arbitron exec Joan FitzGerald as VP-television sales and business development. That's not about testing TV creative, it's about who watches what on TV.
You can also read this article from AdAge.com.
No comments:
Post a Comment