29 March 2010

Party like it's 1963

Here's a sobering news item for those of you who wish this business would go back to the Mad Men era: Newspaper advertising revenue is the same today as it was in 1963, almost a half century ago.

Tick Tock

The New York Times media blog recently reported that ad revenue was at 1986 levels. Last week this data point was corrected by the Columbia Journalism Review, which adjusted for inflation, setting the clock back to 1963. The two articles together represent a good summary of the sources of newspaper ad revenue today. It's not a pretty picture. (Hat tip: John McQuaid.)

Rendezvous with Destiny

Despite the bleak outlook, nobody should yearn for the days of Ye Olde Marketing. Consumers, whether they are your readers, target audience, heavy user, shopper, lo que sea, are moving on, yearning for the future.

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