The (endlessly clickable) Shallows

Here's an epilogue to yesterday's review of The Shallows by Nicholas Carr.

Later in the day we were running through an important social media campaign for a valued client. The creative director presented the work as a series of screen shots on boards.

It wasn't intended this way, but there was roughly one presentation board for each link or object a consumer could click. When the creative director finished, we had boards lining every rail.

It wasn't a big room, but the long line of images was an impressive visual display of the endlessly clickable options available to consumers with short attention spans.