08 September 2010

The (endlessly clickable) Shallows

Here's an epilogue to yesterday's review of The Shallows by Nicholas Carr.

Later in the day we were running through an important social media campaign for a valued client. The creative director presented the work as a series of screen shots on boards.

It wasn't intended this way, but there was roughly one presentation board for each link or object a consumer could click. When the creative director finished, we had boards lining every rail.

It wasn't a big room, but the long line of images was an impressive visual display of the endlessly clickable options available to consumers with short attention spans.

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