This blog is one year old. Thank you, readers: clients, agents, students, generalists, specialists, Renaissance Practitioners, accountability aficionados, media mavens, Mad Men and Women, retailers, digerati, and others who have been reading Ad Majorem. In particular I'd like to thank the 116 of you who signed up as "followers" of this blog. I sincerely appreciate that you took an interest and took the time.
The Big Picture
Ad Majorem has more or less stayed true to its original purpose of chronicling the changes and challenges of modern marketing. The top five most popular posts in Year One were about iPad advertising, being a generalist, global campaigns, "media neutral", and job survival.
To put it simply, Ad Majorem tries to see The Big Picture, which in marketing and advertising today is a Gigantic Venn Diagram of ways to engage consumers who choose the messages they receive as well as the products they buy.
This means Ad Majorem isn't a one stop source for the latest in digital, retail or advertising. Instead it is a one stop source for the latest in how all those channels work together.
Ultimately we aren't interested in marketing solutions, but business solutions. Measurement and accountability will continue as important themes here.
Thanks again for reading!