Ad Majorem

Nothing Gets Sold Until The Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing by Steve Multer  Message M...

The Sea We Swim In: How Stories Work in a Data-Driven World By Frank Rose W.W. Norton & Co., 256 pages We’re drowning in stories. In the...

Working Backwards: Insights, Stories, and Secrets from Inside Amazon By Colin Bryar and Bill Carr St. Martin's Press, 304 pages "Yo...

As a newly-minted account executive at Leo Burnett, in a meeting with our clients at Keebler, my copy strategy presentation for Quangles mul...

Fiverr, the freelance platform where you can sell gigs for as little as $5, may have wasted a million times that amount on Super Bowl LV. Th...

Ads keep getting shorter, but not subliminal. Way back in TV advertising history, there were 60-second ads. Some people still remember those...

Will Artificial Intelligence replace Creativity? No, but it might help it, in a roundabout way. What is AI? What can it do? Nearly all AI wo...