04 February 2015

The State of TV Advertising Now That the Super Bowl Is Over


On Sunday, millions of people watched 4-1/2 hours of Live TV.

Today, millions of people will do the same.

As covered in my previous post, despite the popular reporting that TV is Dead, the medium is actually alive, well — and changing.  Live TV viewing is holding steady at 4-1/2 hours per day.  Much of that viewing happens on an actual TV.  At the same time, audiences are adopting new ways to watch TV, like DVRs, OTT, Online and Mobile.  It seems like we have video everywhere.

It's all TV

In the same way this blog says "it's all advertising" I'd say "it's all TV" when it comes to these new ways of delivering video.  Maybe we should say "it's all Video".  Either way, it's part of a trend as illustrated below in Twenty Years of TV Innovation.

What Social Media Taught Me on Super Bowl Sunday

My last post led to some enlightening discussions on Twitter and LinkedIn about the so-called Death of TV.  One insight was that when many people say "Death of TV" they actually mean "Death of Cable".  Much of the press on this subject talks about the cord cutters, and who can blame them?  Cable TV's delivery model forces you to buy up to 200 channels when most people watch no more than 17.

The Future of TV is Personalization

Which is a good reason to cheer for SlingTV, HBO Go, Google Chromecast and the other services starting to become available along with Hulu, Amazon Prime and Netflix.  All of these allow audiences to choose exactly what they want, which is why we said the other day that the future of TV is Personalization.  There's one day a year when 114.5 million people all watch one event, but during the rest of the year they all watch various programs that interest or entertain them.

It's all TV.  As the chart below illustrates, technology is meeting the demand for new ways to see what we want, when we want it.  TV's not dead.  It's innovating, growing and continuing to be a part of our lives.


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