This past week the Digital Screenmedia Association held a symposium which captured the big trends in -- well, a kind of media that goes by several names. Digital Out Of Home, or DOOH. Digital Place-based Media. Digital POP. If there’s no consensus on what to call it, you know it’s a dynamic part of the media universe. Watch this space! (Literally and figuratively.)
|Now THIS is consumer engagement!|
Hello, Mr. Yakamoto, welcome back to The Gap
We may be a long way from Minority Report, but DOOH is showing us the way there. Especially in an era of consumer privacy concerns and enhanced government snooping, the key for marketers will be to earn consumers' invitations into their lives.