19 December 2011

TV Keeps Rising from the Dead

Today's business news brings the latest examples of why the death of TV is greatly exaggerated.

Apple, to no one's surprise, has been briefing media companies on the next evolution of its Internet-based TV services. Among the innovations: Wireless streaming of video content from TVs to mobile devices, and using devices like the iPhone as a remote control. Among the questions: Will Apple evolve its current set-top box, or actually manufacture what we now call TV sets? You can read the original reporting in today's Wall Street Journal.

Hulu, meanwhile, saw an audience increase of +23% in November vs. the same month last year. Adweek points out that the data, via comScore, comes on the heels of Hulu's fresh supply of content from The CW, Sony Pictures Television, and Univision. Greg Jarboe lists some other reasons in a good post today over on Search Engine Watch.

Social Television

In a post last week on the HBR Blog, one of David Armano's social media trends to watch in 2012 was Social Television. As predictions go, this one doesn't go very far out on a limb. We've already observed the intense cross-over between Social Media and TV in consumer media multitasking. Armano does point out new services such as Get Glue, which allows audiences to check in to TV shows much like Foursquare lets you check in to actual locations. (Or not.)

No More Zombies Wandering in the Vast Wasteland

Digital delivery of TV by the likes of Apple and Hulu makes TV Social -- and Social Television may make TV more of a connected experience. TV in its infancy was a family activity: one TV set per household meant everyone gathered for Ed Sullivan or Bonanza. Later, TV became more of an individual activity: multiple TV sets per household allowed each person to watch programs tailored to their own tastes. Could it be that Social Television brings back TV as a way to connect?

Not only does TV keep rising from the dead, it may wind up curing some zombies.

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