Following up on our last post about Social Media Burnout, here is another thought on the subject, specifically having to do with blogs.
Blogs, as we’ve reported in the past, keep showing up in the obituary column. Blogging is dead. Blogging is journalism, and journalism is dead. Social Media has replaced blogs.
Blogs were the first major form of Social Media
Blogging, lest we forget, isn't really journalism -- it's the first major form of social media. Remember that when Facebook and Twitter were ramping up with early adopters, we called them "microblogging" platforms. This is important to remember, because if blogging is really Social Media, then we shouldn't use it to broadcast, we should use it to connect.
One less reason to fear Social Media Burnout
Aim your blogging at connecting with your social media community, not winning over legions of followers. Remember, authenticity trumps ubiquity. By just being yourself, you’ll be less likely to burn out.