I was amused by these two stories that appeared today on AdAge.com:
Based on these headlines, which company do you think will have more social-media success?
Wait! Before you answer "P&G", consider that we don't know whether Procter also has a social-media attorney.
We do know, however, that Procter's GM of interactive spouted some words that in print resemble a skeptical anti-social-media rant*. Quoting from the AdAge.com article:
"What in heaven's name," he asked, "made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?"
"Who said this is media?" he said. "Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. ... We hijack their own conversations, their own thoughts and feelings, and try to monetize it."
This is simply proof that we are all trying our best to figure out the landscape. Nobody has all the answers, not even a colossal CPG empire in Cincinnati.
* As opposed to an "anti-social, media rant."