16 December 2009

The world is spinning out of control...

This blog embraces the changes and challenges of modern marketing, which are legion. Here are two quick ones from the past 24 hours of marketing news.

DVR time-shifting. This article on AdAge.com reports a new study on which shows are the most "time-shifted", thanks to DVRs ("TiVo" to some of us). The study from Horizon Media counted eleven shows that are regularly watched up to seven days after they air.

Radio ratings. This morning's NYTimes.com reports that Nielsen's new Portable People Meters bring new accuracy to radio ratings. The author seems very interested in the findings that adult men listen to Celine Dion and that classical radio fans are a bit hypocritical.

These aren't just changes in technology, they are changes in how we measure the effectiveness of what we do.

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