The above headline may be kind of a "duh" for most of you, but parts of the blogosphere seem to regard TV and IMC as completely incompatible, where TV is ancient history and IMC is the path to a glorious, channel-neutral future. (Read: "TV is dead.")
No less a source than Ad Age reports today that our team here at Draftfcb helped make OFF! Clip-On one of "America's Hottest Brands" with... a 30-second TV ad.
This project also entailed a cross-agency IMC effort that any marketer would envy. TV was merely part of the glorious, channel-neutral plan.
Congratulations to the entire team at SCJ and all of their agencies.
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