tag:blogger.com,1999:blog-7288950850564395895.comments2021-08-06T17:36:53.143-05:00Ad MajoremSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger290125tag:blogger.com,1999:blog-7288950850564395895.post-52437068614721646092021-08-06T17:36:53.143-05:002021-08-06T17:36:53.143-05:00Thanks John!Thanks John!Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-14619121489150295482021-08-06T17:27:40.443-05:002021-08-06T17:27:40.443-05:00This is a beautifully thought out and well writte...This is a beautifully thought out and well written memory of a true MadMan. Well done!John Klawitterhttps://www.blogger.com/profile/10184804941836918562noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-49501293169626721912021-03-04T15:53:06.682-06:002021-03-04T15:53:06.682-06:00Yes. One condition of the gift was that students m...Yes. One condition of the gift was that students must refer to a thorax as "lorax."Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-58552307663630407592021-03-04T15:40:11.563-06:002021-03-04T15:40:11.563-06:00And some years later, that death led to a great bu...And some years later, that death led to a great but whimsical legacy from his estate... Dartmouth's Theodore Geisl School of Medicine. Or, if you will, Dr. Seuss Med School.<br />Anonymoushttps://www.blogger.com/profile/07909674529587721565noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-83487212327740804742021-03-03T19:02:07.530-06:002021-03-03T19:02:07.530-06:00Thanks!Thanks!Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-31190376372750284572021-03-03T16:26:21.812-06:002021-03-03T16:26:21.812-06:00Quangles were quite good, and so was your dramatic...Quangles were quite good, and so was your dramatic reading!Anonymoushttps://www.blogger.com/profile/01182314841313290363noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-39362234763977547882020-11-23T17:06:30.720-06:002020-11-23T17:06:30.720-06:00Excelent!!Excelent!!Irving A Jimenezhttps://www.blogger.com/profile/17357801710703019697noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-82303461932962071572012-08-30T15:40:07.919-05:002012-08-30T15:40:07.919-05:00Oddie, thanks... I had not seen this parody and it...Oddie, thanks... I had not seen this parody and it is a perfect example of corporations trying to be social.Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-71558417634798296352012-08-28T16:09:40.810-05:002012-08-28T16:09:40.810-05:00Not a twitter example, but a facebook parody of wh...Not a twitter example, but a facebook parody of what many brands end up doing on facebook: http://www.facebook.com/pages/Condescending-Corporate-Brand-Page/207349746059033?ref=streamOddiehttps://www.blogger.com/profile/08204388996461324844noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-46108764166376410632012-04-25T05:44:13.766-05:002012-04-25T05:44:13.766-05:00Thank you Johannes...I like your blog and am now f...Thank you Johannes...I like your blog and am now following you on Twitter @shoppernewsblog.<br /><br />SteveSteve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-6632338127708218612012-04-24T14:07:19.911-05:002012-04-24T14:07:19.911-05:00Steve,
Very interesting post! Definitely gonna re...Steve,<br /><br />Very interesting post! Definitely gonna return for more soon.<br /><br />I would also like to invite you to have a look at my blog on shopper marketing:<br /><br />http://shoppernewsblog.com/<br /><br />Hope we can exchange some ideas in the future!<br /><br />Best,<br /><br />Johannesshoppernewsbloghttp://shoppernewsblog.com/noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-5649564459484100512012-04-21T07:21:51.413-05:002012-04-21T07:21:51.413-05:00Nice work, Steve. I found your blog via a reply y...Nice work, Steve. I found your blog via a reply you left on one of Ann Meany's articles (business2community.com) entitled "Information Overload: Are You Facing Social Media Fatigue?"Mike Meinharthttps://www.blogger.com/profile/11007274981035242778noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-4104042697982727482012-04-12T05:32:24.510-05:002012-04-12T05:32:24.510-05:00Ryan, thanks for commenting. You are the perfect ...Ryan, thanks for commenting. You are the perfect Foursquare user because you see it, use it and contribute to it as a community, which is what any social media service wants. Personally, it was more gamification for me and I got tired of the game.<br /><br />Users like you who come for the community may not "want something" in return, but marketers may want to become a part of that community, and that's where I see Foursquare missing a big opportunity. I am rooting for them.<br /><br />Just yesterday I was in the IPG MediaLab in New York and we had a good discussion about Foursquare and Amex... I really believe Amex is leading the charge.Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-24215642567826963162012-04-10T20:53:35.422-05:002012-04-10T20:53:35.422-05:00Do you want something everytime you use Facebook? ...Do you want something everytime you use Facebook? How about Twitter? Do you get a reward every time you post to your blog?<br /><br />I use Foursquare to enable situations of kismet to happen when I can say hi to friends who are in my vicinity. I use it to find cool tips and recommendations on new places to visit and on places I already frequent. I use it to remember where I've been, and with whom, when my memory fails me. I use it to fill in gaps in my mileage log when my record keeping fails me. I use it to help promote businesses I like.<br /><br />The "deals" and "discounts"? I never signed up for the service expecting those. The ones I get are icing on the cake.Ryan Merayhttps://www.blogger.com/profile/03826412354636514974noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-77343512355876511472012-03-26T11:44:47.557-05:002012-03-26T11:44:47.557-05:00Steve, I agree wholeheartedly with you. I watched ...Steve, I agree wholeheartedly with you. I watched the premiere and there were three distinct points at which I found myself shuddering and saying, "Thank goodness I'm doing this now, but man, we've got a lot of work left to do!" <br /><br />In an attempt to not give away anything for those who still plan to watch, I'll describe them vaguely:<br /><br />1. Obvious gender and race discrimination in roles, responsibilities and mannerisms. - I would agree with you that there is a lot left to be desired in our current state with this, but at least secretaries are not defined as female and seeing African Americans in your waiting room doesn't demand an immediate executive meeting. Seeing their responses was a good reminder to consciously and continuously work to break down these ridiculous social issues.<br /><br />2. Coveting office space - A person who requires an big corner office with a window to feel justified in his (or her) position displays an obvious prioritization of status over the craftsmanship to which we are supposed to have dedicated our professional lives. In Mad Men last night, an executive meeting was called solely for this reason. Office obsession ran rampant in the 60s and still exists today, although our industry's leadership in more open work environments with less doors will hopefully help to emphasize what's truly important.<br /><br />3. Lack of partnership between agencies and clients - The strategic conversation about a campaign within the show lasted a whopping 30 seconds (if that). It was all about "shine" without substance, and when the client didn't like the presentation, there was a quick discussion about the direction they should take and then the client was quickly escorted out. Zero collaboration. This is one area in which I think our industry has and will continue to make progress. A meeting of the minds (including the clients') on a substantive level is essential to campaign success. No curtain or secret concept unveiling is productive - especially when it fails.Emily Eldridgehttp://www.whygopure.comnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-24068326183466133802012-03-23T15:18:12.246-05:002012-03-23T15:18:12.246-05:00Not since Steve Jobs passed on. You're right....Not since Steve Jobs passed on. You're right. I'm open to other suggestions in Wardrobes of Creative Class Stereotypes, so please go right ahead.Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-23232410909428576632012-03-23T12:25:56.770-05:002012-03-23T12:25:56.770-05:00People still wear black turtlenecks?People still wear black turtlenecks?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-50918821230395675722012-03-22T21:57:27.320-05:002012-03-22T21:57:27.320-05:00@Dan Goldgeier:
"Really savvy marketing peop...@Dan Goldgeier:<br /><br />"Really savvy marketing people would learn a ton spending some time (in Grand Forks)."<br /><br />Thank you for hitting the nail on the head. That's exactly what I was driving at: We have a lot to learn.<br /><br />@webjanet:<br /><br />Mrs. Ad Majorem and I related to your comment because we patronize the same businesses -- as opposed to making patronizing comments about them. Thanks for showing us an example of how we can drop the pose and learn by doing.Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-13188995071621856552012-03-22T18:46:14.311-05:002012-03-22T18:46:14.311-05:00I've often found the snide comments people mak...I've often found the snide comments people make about certain consumers to be troubling. <br /><br />First of all, it shows how out-of-touch most folks in our industry are with the everyday American. The 99%. Or at least the 90%. It also shows how little they understand what is important to real people in the real world. Things like a nice meal at a local restaurant, a community event, even devotion to religion are the subject of ridicule. <br /><br />A co-worker recently sneered when I mentioned shopping at Aldi, as if the food there were infested with disease. "They don't even HAVE an Aldi in my neighborhood! Why would you shop there?" I was asked. <br /><br />"Because I like shopping there." I replied. She had never even been IN one, yet had decided it was inferior. <br /><br />I come from immigrant stock. From people who valued hard work as much as they valued their family. And I'm not ashamed to admit that I LIKE Olive Garden. I like Golden Corral. I like Aldi. I like Kmart. I like Dollar Tree and Family Dollar. Heck, I like going to the Swap-o-rama every now and then. <br /><br />Does that make me inferior? I don't think so. I think it makes me normal. I also think that not forgetting what is normal, and not forgetting what matters most, makes me better at my job. I don't have to work as hard to figure out what the commonfolk are thinking. Instead, I just make sure I stay one of them.webjanethttps://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-70467561144837013662012-03-22T16:56:18.605-05:002012-03-22T16:56:18.605-05:00Great points, Steve. I once got into a bit of a Tw...Great points, Steve. I once got into a bit of a Twitter back-and-forth with A Very Well Known Creative Director who admitted he'd never been to Costco, but said, "I have been to Walmart" as if it was proof he can lower himself to mingle with the commonfolk.<br /><br />I think this review spread because she plays it so straight, and we're simply not used to writing that doesn't feel snarky or overly pompous. And it is a reminder for people who work in advertising and marketing that our audience doesn't always wanna be (and rarely is) hip, trendy, or move on to the latest thing. <br /><br />The reality is, you can have a decent meal at an Olive Garden, and for many, many people it's a special treat--not cheap, either. I suspect most of the people who dumped on this review, or the reviewer, wouldn't last a week in Grand Forks, North Dakota. Whereas really savvy marketing people would learn a ton spending some time there.Dan Goldgeierhttp://www.adpulp.comnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-18322068556670569802012-02-15T20:24:35.458-06:002012-02-15T20:24:35.458-06:00True story... Homeboy (homegirl) needs to lighten ...True story... Homeboy (homegirl) needs to lighten up.Zachttp://zacharychester.comnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-38808022761137075862012-02-15T13:34:22.481-06:002012-02-15T13:34:22.481-06:00Thanks for the comment, gentle reader. No, I'...Thanks for the comment, gentle reader. No, I'm not upset or worried about anything, and I definitely understood the joke. It was darn funny.<br /><br />This blog occasionally observes the importance of putting great creative in the right place. You can call it "media," "channel planning" or "comms planning" but unfortunately many people overlook it. That's all. Hope to see you here again soon!Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-10785918803627155112012-02-15T13:22:50.571-06:002012-02-15T13:22:50.571-06:00Are you serious? This feels like it was written by...Are you serious? This feels like it was written by a kid complaining about not being invited to a birthday party. The chart hyperbolic. I don't disagree that it might hold SOME truth, but I thought everybody understood it to be a joke. Are you actually upset/worried that media people are left off a chart that makes fun of everybody else? I don't see butthurt admins, receptionists, studio people, janitors, or any other of the many people not included by these four broad categories...not to mention producers--who frankly seem much more glaringly omitted.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-56824009576656093992012-01-27T12:34:53.277-06:002012-01-27T12:34:53.277-06:00Thinking about this, Steve - but I definitely agre...Thinking about this, Steve - but I definitely agree with you that this is a serious problem. I've seen this happen many times over.Lisahttps://www.blogger.com/profile/08480909955032831343noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-85241535949532522042012-01-18T10:46:14.699-06:002012-01-18T10:46:14.699-06:00What if Brad was to apply this approach to all of ...What if Brad was to apply this approach to all of his advertising? How would his radio and TV talk with potential customers? How would his print or direct mail open a dialogue? <br /><br />Social media isn't the only tool being used improperly by many.derek walkernoreply@blogger.com