tag:blogger.com,1999:blog-7288950850564395895.post8469255700484984383..comments2021-08-06T17:36:53.143-05:00Comments on Ad Majorem: Great Creative + Lotsa Luck = Viral SuccessSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7288950850564395895.post-48344470299410029962010-03-22T00:41:21.363-05:002010-03-22T00:41:21.363-05:00Steve,
I still find it amazing that agencies wil...Steve, <br /><br />I still find it amazing that agencies will sell work as if they know it will go viral. I have been in presentations where agency folks have guaranteed a client that this idea will go viral. <br /><br />That is a huge guarantee that very few should make. <br /><br />Don't forget about trusting your gut or intuition. I think it plays a big part. We have beaten the human part of what we do down with numbers and measurable results. That's why the Super Bowl spots sucked. <br /><br />Well, one of the reasons. <br /><br />I'm stepping off my soap box now.derek walkernoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-9649382426266702302010-03-19T13:53:27.780-05:002010-03-19T13:53:27.780-05:00Ha! I saw your link in the comments on that origi...Ha! I saw your link in the comments on that original article and then popped over here to read your take...<br /><br />Gotta say - i agree 100% with you vs. that other site's post. <br /><br />I've had some minor viral success myself. And as you say - a LOT of it is luck, combined with a creative with potential to go viral, plus (if/when it does start taking off) some effort to maintain its momentum.<br /><br />But really it's luck that makes the difference.<br /><br />...and when they said "only one in six reach the upper echelons of heavy viewing"... that's actually being quite generous, imo.<br /><br />There are countless companies and agencies vying for viral success online, and depending on their definition of 'heavy viewing', far more than 5 outta 6 fail at that.<br /><br />Either way, that's my 2 cents and glad to see you calling them out. :)Stevenoreply@blogger.com