tag:blogger.com,1999:blog-7288950850564395895.post7719517814965728986..comments2021-08-06T17:36:53.143-05:00Comments on Ad Majorem: Global assignments are complex, so keep 'em simpleSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7288950850564395895.post-48414388089532637302010-02-27T10:11:03.061-06:002010-02-27T10:11:03.061-06:00As a foreigner (Eastern European expat) I consider...As a foreigner (Eastern European expat) I consider myself a walking breathing detector of situations in which ideas' clarity has been dimmed by someone's/group's desire to appear in the know or simply to stall the project. <br /><br />By the virtue of being a bit of an outsider in the US expats like me are allowed, to paraphrase an old Southern saying, the ability to see the label on the jar, because we were never really stuck inside.Madison Morrishttp://measofnow.posterous.com/noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-30794466511469430462010-02-26T05:41:58.963-06:002010-02-26T05:41:58.963-06:00Dear Zooppa: Thanks! The same principle applies ...Dear Zooppa: Thanks! The same principle applies whether you have a defined team inside the agency and client or if you throw the assignment to the wisdom of crowds. In the latter case, clarity is even more important. I will look at your slideshare posting. -- SteveSteve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-49365994021739022452010-02-25T15:35:55.931-06:002010-02-25T15:35:55.931-06:00Steve, your insight into writing briefs for an int...Steve, your insight into writing briefs for an international audience are right on. Zooppa has an international community of creatives that produce user-generated advertising for brands. When we're launching a campaign with a number of ideas competing for attention, we put a lot of thought into how it might be interpreted in different languages, what common words might have different implications and might inspire the wrong kind of advertising. We recently produced a webinar for WOMMA on crowdsourcing for marketers that you might enjoy http://www.slideshare.net/ZooppaUSA/crowdsourcing-user-generated-advertising-zooppaZooppa User Generated Advertising Platformhttp://zooppa.comnoreply@blogger.com