tag:blogger.com,1999:blog-7288950850564395895.post7346599512218345789..comments2021-08-06T17:36:53.143-05:00Comments on Ad Majorem: Marketing SilosSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7288950850564395895.post-6732431149624995632011-06-17T08:13:05.070-05:002011-06-17T08:13:05.070-05:00Bob, thanks for commenting, and I agree. Silos ar...Bob, thanks for commenting, and I agree. Silos are insidious no matter where they exist. There are two kinds of agency silos. (1) Silos within an agency: a Digital Dept., a Promo Dept., etc. Worse, many are held only to departmental P&Ls. (2) Silos across agencies: a Digital agency, a Promo agency, etc.<br /><br />My own agency has no such silos because we don;t have departments, we have experts, or specialists, whose job it is to form teams of generalists. Everyone working on a particular client's business is on that account P&L. If we don't need a direct mail program on one client, the direct mail experts serve other clients.<br /><br />I liked the post you linked to in your comment, and recommend it to my readers. Thanks again!Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-85012122713224970892011-06-16T19:25:52.140-05:002011-06-16T19:25:52.140-05:00You make some great points about the client-side. ...You make some great points about the client-side. I would argue that the same could be said about the agency-side. <br /><br />The bureaucratic nature of existing departmental structures, your silos, fails to keep up with modern marketing - see <a href="http://sandersconsulting.com/newbusinesshawk/creative-age" rel="nofollow"> Creative Age </a> <br /><br />Departments are built as power bases where the primary concern is the importance of the discipline instead of the importance of the clients’ success. As the industry becomes more segmented and specialized, full service more traditional agencies face increased competition from smaller, more nimble boutiques, from more efficient in-house client capabilities, and from other agencies operating in effective silo-less environments. <br /><br />Something to think about! <br /><br />Bob Sanders <br />Sanders Consulting Group <br />Blog: http://sandersconsulting.com/newbusinesshawk/ <br />Twitter: http://twitter.com/newbusinesshawkNew Business Hawkhttp://www.sandersconsulting.comnoreply@blogger.com