tag:blogger.com,1999:blog-7288950850564395895.post47120643148728972..comments2021-08-06T17:36:53.143-05:00Comments on Ad Majorem: Consumers, not Marketers, make IMC possibleSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7288950850564395895.post-10565413732378166202011-09-07T13:38:49.786-05:002011-09-07T13:38:49.786-05:00Tom, that's so right. I recently saw a discus...Tom, that's so right. I recently saw a discussion elsewhere asking whether old or new media were more effective. The right answer is "Yes." You can't eschew either. Smart marketers find the right way for them to work together. Thanks for commenting, my friend.Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-52942854794541079702011-09-07T09:26:54.267-05:002011-09-07T09:26:54.267-05:00Something I love about this post is the reference ...Something I love about this post is the reference to quaint, antiquarian media like billboards and radio.<br /><br />Smart IMC starts with understanding the consumer, and Potbelly got something important right: hungry people who want lunch are often in their cars listening to the radio.<br /><br />IMC is a feedback loop between old and new media. The answer is rarely either/or. It's usually both.Tom Cunniffhttp://www.mediabizbloggers.com/tom-cunniffnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-46089170188337699512011-08-03T16:18:20.498-05:002011-08-03T16:18:20.498-05:00Thanks for commenting, Anonymous Potbelly marketin...Thanks for commenting, Anonymous Potbelly marketing person. We will definitely check out one of the nearby Potbelly locations. Keep working that IMC!Steve Schildwachterhttps://www.blogger.com/profile/05267248485736601931noreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-35342508845868484842011-08-03T15:31:50.719-05:002011-08-03T15:31:50.719-05:00Potbelly does practice OOH location awareness with...Potbelly does practice OOH location awareness with snipes calling out nearest locations and/or web address. Online store locator allows you to search by clicking on state via a visual map, entering zip or address and by neighborhood. (Mobile site is available for on-the-go.)<br /><br />If your office is Draft, not only is there a Potbelly just as close as the nearest Jimmy John's, but there are two. <br /><br />In this particular case, there wasn't anything Jimmy John's did more effectively that led you to their door and not Potbelly's.<br /><br />Too bad, too. Cause the sandwiches there are much better :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-22821452125345947712011-07-28T17:11:10.449-05:002011-07-28T17:11:10.449-05:00And with that end, you just pointed out another vi...And with that end, you just pointed out another vital IMC piece: Location!<br /><br />If potbelly's had integrated location-awareness, and pointed you to that aspect as the call to action in their OOH and radio, you'd know that a new potbelly has opened equidistant to the JJ's in the opposite direction from the office.<br /><br />The other really important point you touched on upfront is the consistency vs. identical and coincidence vs. contrivance. More dynamics where IMC can shine and perform instead of clubbing people over the head with the same message in a lot of places.<br /><br />Well done as usuals!Michael Leishttp://blog.michaelleis.comnoreply@blogger.com