tag:blogger.com,1999:blog-7288950850564395895.post1782579446648205648..comments2021-08-06T17:36:53.143-05:00Comments on Ad Majorem: The Role of Creative ProductionSteve Schildwachterhttp://www.blogger.com/profile/05267248485736601931noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7288950850564395895.post-19112955616656805492011-10-18T19:19:33.091-05:002011-10-18T19:19:33.091-05:00Steve:
A really nice article, particularly the hi...Steve:<br /><br />A really nice article, particularly the history and the current perspective. I would just point out to help address Martin's question of understand how to manage costs you have to, as you indicated, plan ahead. An expensive TV commercial is one thing, the same price (or nearly that) for a TV, online viral, in store, print, etc., program is an entirly different thing. Clients will always, and should always, be cost consious; it is our job to show them the value in their "non working media" or whatever better term we come up with for production.lairdnoreply@blogger.comtag:blogger.com,1999:blog-7288950850564395895.post-17720947330019643602011-10-17T11:01:57.273-05:002011-10-17T11:01:57.273-05:00Thanks Steve, a solid post with some sharp suggest...Thanks Steve, a solid post with some sharp suggestions.<br /><br />I'm looking forward to your future elaboration on point 4 (coincidentally this is also on my list of "future posts").<br /><br />More specifically, if you really go deep into cost efficiency you have the potential upend the whole table.<br /><br />Plan ahead, be media neutral, have a consistent brand voice...all very sensible - but if you then manage to produce at 50% of your traditional costs, you open a whole new window of opportunity, risk and complexity, which blows the first part of the cycle wide open.<br /><br />And in today's world, that's not an empty promise. You can very often get it done for less, you just have to understand how to manage it.Martin Murphyhttp://www.adboardingpass.comnoreply@blogger.com