|Need to see more of these|
I originally joined because I believe Foursquare is in the sweet spot intersecting mobile, social and retail. I stopped checking in because they never delivered on it.
As a business person, I’m rooting for them. As a consumer, I no longer saw the point. There was very little in the way of offers or enhancing the retail experience.
Hopefully that’s going to change. Keep an eye on American Express. Every time I read about some new program leveraging Foursquare, it seems American Express is behind it. They have a presence on Foursquare and there has been recent press coverage like this. Industry cognoscenti know about Amex’s broader social media strategy. and Foursquare CEO Dennis Crowley’s address at SXSW.
If they can go beyond checking in for the sake of checking in, I’ll get back on Foursquare in a New York minute.
What about you? Are you using Foursquare? If so, are you using it as much as when you first joined?