Many of you knew that Apple decided, perhaps last year, to conclude the "Get A Mac" campaign, in which actors Justin Long (the Mac) and John Hodgman (the PC) carried on a three-year, 40-commercial compare-and-contrast between the two operating systems.
This week Apple confirmed that they're ending the campaign; MacRumors pointed out last week that they even took down all the commercials from their website. It's all sad because this was a campaign of great strategy and great execution.
Two great things about "Get A Mac"
There were at least two other great things about this campaign.
- They proved demos need not be boring. One of the least imaginative feats of advertising is to insert a side-by-side product demo emphasizing the advertised product's advantage. It's much more effective -- and entertaining -- when the demo and the story are one and the same.
- They proved operating systems can be an advertised product. Most of the campaign emphasized Apple's user-friendly operating system instead of its user-friendly hardware. An operating system really can't have a product shot, which makes this campaign such brilliant storytelling.
A walk down memory lane
Here is a 3' 45" tribute video of great moments from the campaign: click here.
AdFreak has the complete campaign all on one web page: click here.